A liquid crystal display device (101) including a liquid crystal panel (4) and an LED backlight (5) which is provided with a plurality of LEDs (5R, 5G, and 5B) that emit light of different colors from a backside of the liquid crystal panel (4), the liquid crystal display device (1), in accordance with a video signal supplied thereto, (i) displaying a color image by controlling an aperture ratio of the liquid crystal panel (4) and luminances of the respective plurality of LEDs (5R, 5G, and 5B), and (ii) controlling the luminances of the respective plurality of LEDs (5R, 5G, and 5B) by pulse width modulation, the liquid crystal display device (101) includes: period dividing means (15) for dividing a frame of a video signal into a plurality of periods; and a pulse width modulating section (20) which generates a pulse signal for causing each of the plurality of LEDs (5R, 5G, and 5B) to emit light so that for each of the plurality of periods into which the period dividing means (15) has divided the frame, the plurality of LEDs (5R, 5G, and 5B) emit light while overlapping with each other. According to this, a deterioration in display quality is prevented by reducing a variation between a luminance ratio set in accordance with each frame and a luminance ratio of light transmitted through a liquid crystal panel.