A vehicle approach notification device 2 includes: position detection unit 21 that detects current positions of a vehicle; map database 22 storing map data; specific area travel determination unit 23 that determines the travel in a specific area by using the current position from the unit 21 and the map data from the database 22; specific area scale determination unit 24 that, when information from the unit 23 indicates a specific area, determines a scale of the specific area; storage unit 25 that stores a list of thresholds relating to the scale of the specific area; and notification control unit 28 that compares information of the scale from the unit 24 with the list of thresholds from the unit 25, and that when the threshold is satisfied, outputs a control signal for emitting a notification sound of the vehicle to notification sound control unit 30 that controls the sound.