Systems and methods for dynamic pricing in real-time marketplace transactions are provided. A method may include receiving a request from a bid agent associated with a location-aware user device, and an offer for goods/services from an offer agent that is associated with a merchant device. The offer may include an inventory and one or more locations of the goods/services. The method includes determining a location of the location-aware user device, and determining whether the inventory and the one or more locations of the goods/services are sufficient to satisfy the request. If so, then the method includes establishing a real-time dynamic marketplace session between the offer agent and the bid agent to facilitate a negotiation for the goods/services. Upon receiving an acceptance from the offer agent for a bid from the bid agent, the method includes processing a purchase transaction for the goods/services.