A system that incorporates teachings of the present disclosure may include, for example, a device including a controller to detect a plurality of users engaging in a voice conference related to a presentation of a media program, convert speech dialog detected in the voice conference to textual dialog, detect from the textual dialog a behavioral profile of at least one of the plurality of users, and identify at least one of advertisement content and marketable media content based on the behavioral profile of the at least one user. Other embodiments are disclosed.