A process for hot shaping a workpiece of metal or an intermetallic compound at a temperature of higher than about 1000° C. The method comprises at least partially coating the surface of the workpiece with a coating agent that comprises an oxide phase and an additive and/or an adhesive before processing the workpiece into a formed body or a rolling product. A coating agent for reducing the heat emission from the workpiece comprises a predominant amount of an oxide phase. This abstract is neither intended to define the invention disclosed in this specification nor intended to limit the scope of the invention in any way.