A device for dispensing and displaying products is disclosed. The device comprises: a package assembly having an outer sleeve with at least one aperture formed therein and a product retaining insert slidably engaged within the outer sleeve; a frame having an upper support deck and a product display area; and an engagement feature extending from the frame. When the package assembly is slid longitudinally onto the upper support deck of the frame, the engagement feature extends through the aperture formed in the outer sleeve and engages with the product retaining insert such that the products inside the package assembly are at least partially dispensed from the package into the product display area.