A system and method are disclosed for embedding a timing controller on column drivers which, among other advantages, reduces power consumption and size constraints. A standalone timing controller is eliminated by splitting a video input signal and delivering the signal to each of the column drivers. Timing controller functionality is embedded in each of the column drivers to allow the column drivers to process the received video signal. An auxiliary input used for communication between column drivers and an external system is received by a master column driver. The master column driver communicates with slave column drivers to enable point to point communication between each column driver and the external system.