Systems, methods, and computer-readable media for communicating advertisement preferences configured by users to a plurality of network domains that serve advertisements are provided. Users input their preferences with respect to advertisement targeting through a common interface and those preferences are communicated to a plurality of network domains in conjunction with requests for advertisements. In this way, users do not have to submit their preferences for advertisement targeting independently for each network domain that serves advertisements and advertisement-serving network domains have a decreased risk of having outdated or incomplete advertisement targeting information.