Invention Application
US20120330752A1 SEARCH WORD LINK ADVERTISEMENT SYSTEM, METHOD FOR OPTIMIZING MATCHING PERIOD THEROF AND COMPUTER READABLE RECORDING MEDIUM THEREOF 审中-公开
搜索词链接广告系统,优化匹配期限的方法和计算机可读记录介质

  • Patent Title: SEARCH WORD LINK ADVERTISEMENT SYSTEM, METHOD FOR OPTIMIZING MATCHING PERIOD THEROF AND COMPUTER READABLE RECORDING MEDIUM THEREOF
  • Patent Title (中): 搜索词链接广告系统,优化匹配期限的方法和计算机可读记录介质
  • Application No.: US13530749
    Application Date: 2012-06-22
  • Publication No.: US20120330752A1
    Publication Date: 2012-12-27
  • Inventor: Kyung Hoon KIM
  • Applicant: Kyung Hoon KIM
  • Applicant Address: KR Seongnam-si
  • Assignee: NHN BUSINESS PLATFORM CORPORATION
  • Current Assignee: NHN BUSINESS PLATFORM CORPORATION
  • Current Assignee Address: KR Seongnam-si
  • Priority: KR10-2011-0061269 20110623
  • Main IPC: G06Q30/02
  • IPC: G06Q30/02
SEARCH WORD LINK ADVERTISEMENT SYSTEM, METHOD FOR OPTIMIZING MATCHING PERIOD THEROF AND COMPUTER READABLE RECORDING MEDIUM THEREOF
Abstract:
Disclosed herein is a search word link advertisement system including: an advertisement executing unit determining a search word link advertisement based on search words input during a matching period and exposing the determined search word link advertisement to provide the advertisement; a log recording unit storing a history of the determined search word link advertisement; and a matching period adjusting unit determining a transmission amount of search word link advertisement at any point in time or periodically in a state in which the search word link advertisement is provided and optimizing and adjusting the matching period according to the determined transmission amount.
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