A user equipment communications device is configured to provide personal content to a party to a call with a user of the device, when the user places the party on hold. The device determines that the party has been placed on hold and that the user has enabled sharing of personal content with the party. The device then transmits a visual menu to a communications device of the party via a data network, to allow the party to select a type of personal content to receive from the device while the party is on hold. When the device receives a selection from the party's device indicating the type of personal content, it transmits a personal information asset to the party's device according to the type of personal content indicated by the selection. Other embodiments are also described and claimed.