Systems and methods for identifying consumer electronic products using a playback device with a product identifier in accordance with embodiments of the invention are disclosed. In one embodiment, a playback device includes a processor and memory configured to store a product identifier, where the product identifier is associated with a specific product and is associated with cryptographic information, wherein the processor is configured by a client application to request content from a server, communicate the product identifier to a server, and receive encrypted content accessible using cryptographic information including the cryptographic information associated with the product identifier.