A vehicle notification sound emitting apparatus is basically provided with a sound emitting device and a notification sound control device. The sound emitting device is configured to emit a movement notification sound to outside of a vehicle to inform a person in an area surrounding the vehicle that the vehicle will move. The notification sound control device is configured to operate the sound emitting device to emit a movement notification during a period from when a vehicle speed becomes equal to or smaller than a prescribed value until a prescribed amount of time has elapsed in a situation where the vehicle speed becomes equal to or smaller than the prescribed value while the forward movement notification sound is being emitted.