Methods and apparatuses are provided for facilitating control of haptic feedback. A method may include receiving an indication of flexing of a flexible display. The method may further include causing, in response to flexing of the flexible display, activation of a haptic actuator. The method may include determining a degree of flexing of the flexible display. The method may further include causing activation of the haptic actuator in an instance in which a threshold has been satisfied. Corresponding apparatuses and computer program products are also provided.