The method and apparatus for administering a reward program includes a central controller that stores a series of registrations, each of which corresponds to a purchaser of a product. The central controller calculates a measurement of product success, such as the number of products sold or the market share of the product, and determines if the measurement is within a predetermined range. The central controller may determine if the number of products sold exceeds a predetermined threshold, and a set of registrations are selected as “early-adopter” registrations that thereby define a set of early-adopter purchasers. The central controller may select a set of registrations having ordinal positions within a predetermined range of positions, so that early-adopter purchasers are defined. If the measurement of product success is within the predetermined range, a reward, such as a refund or a free product, may be provided to each early-adopter purchaser.