In some embodiments, a method includes receiving an identification of an intended recipient of a physical package and a personalized message having content based on the identity of the intended recipient. The method further includes identifying a uniform resource locator (URL) comprising a reference to a webpage that displays the personalized message and one or more advertisements regarding products or services related to the physical package. A Quick Response (QR) code encoding the URL comprising the reference to the webpage that displays the personalized message and the one or more advertisements may be generated. The method further includes transmitting the personalized message and the one or more advertisements to the intended recipient via the webpage in response to the intended recipient accessing the URL encoded by the QR code.