A subject short-range wireless communication apparatus capable of simultaneously connecting multiple profiles with another short-range wireless communication apparatus acting as a connection counterpart is disclosed. The subject apparatus comprises: a communication disconnection detection device that, in cases where a first profile is connected between the subject apparatus and the another apparatus, detects whether or not the first profile is disconnected due to the subject apparatus' non-acceptance of a connection request of a second profile sent from the another apparatus; and a communication re-connection device that, in response to disconnection of the first profile detected by the communication disconnection detection device, re-connects the first profile with the another apparatus.