Embodiments of the invention relate to device/service discovery and channel access control for peer-to-peer wireless communication systems. One embodiment comprises communication in a wireless communication network, by monitoring one or more broadcast channels utilized by one or more wireless communication devices, and based on said monitoring, obtaining information related to said one or more wireless devices. Said communication further includes providing the obtained information to said one or more wireless communication devices for establishing device-to-device wireless communication between at least a pair of wireless communication devices. In one embodiment, the device-to-device wireless communication comprises device-to-device wireless communication between a pair of wireless communication devices in a proximity device-to-device network.