In an embodiment, a method comprises receiving, at a social network coupon platform, a request to display coupon data regarding a particular coupon that is provided by a coupon provider, wherein a user that is registered with a social network provider initiated the request; in response to receiving the request, sending, from the social network coupon platform, the coupon data to be displayed to the user; receiving, at the social network coupon platform, from the social network provider, profile data that includes profile information of the user; in response to receiving the profile data, allowing the user access to the particular coupon; wherein the method is performed by one or more computing devices.