A method and system that provides a television service via a customer device; receives a customer input to invoke an interactive mode pertaining to the television service; retrieves a graphical user interface that includes an interactive and program half-screen comprising an interactive half-screen and a program half-screen, wherein the interactive half-screen is substantially a same size as a program half-screen, and the interactive half-screen and the program half-screen occupy an entire size of the graphical user interface; and displays the graphical user interface via the customer device, wherein the interactive half-screen includes one or more interactive graphical elements and the program half-screen includes a program window to display a program.