Provided is a drive assist display apparatus which displays a main view 20 showing an image of a wide backward area of the vehicle, and a sub view 21-4 showing a view point conversion image as if looked down from a virtual viewpoint to a vicinity of the vehicle 1, the sub view 21-4 having a down side region showing a moderate part of the bumper 13 and an up side region showing a subject in a distance area from the vehicle 1, and spread in form with increasing distance from a corresponding position of the vehicle 1.