A system and method of providing online location-based time-sensitive deals are proposed. An online retailer accepts an instant deal submitted by a merchant. The instant deal is a discounted service provided by the merchant at a geographic location. The instant deal is approved only if the merchant is qualified and if the deal is qualified based on a set of pre-configured rules. The online retailer advertises a deal coupon for the discounted service during a limited time for a limited quantity to consumers located near the geographic location. In one example, the geographic location is defined by a business district or a landmark. When a buyer places a purchase order, the deal coupon is delivered to the buyer. The deal coupon is redeemable during a limited time without additional reservation. If the buyer does not redeem the coupon within the limited time, the purchase amount is automatically refunded.