A see-through head-mounted display (HMD) device provides an augmented reality image which is associated with a real-world object, such as a picture frame, wall or billboard. Initially, the object is identified by a user, e.g., based on the user gazing at the object for a period of time, making a gesture such as pointing at the object and/or providing a verbal command. The location and visual characteristics of the object are determined by a front-facing camera of the HMD device, and stored in a record. The user selects from among candidate data streams, such as a web page, game feed, video or stocker ticker. Subsequently, when the user is in the location of the object and looks at the object, the HMD device matches the visual characteristics to the record to identify the data stream, and displays corresponding augmented reality images registered to the object.