Embodiments of the present invention provide an approach for transmitting/broadcasting messages/content (e.g., audio) by routing such messages to an intended audience/recipient(s), and optionally applying audio preferences to broadcast characteristics. Specifically, embodiments of the present invention may receive a message/broadcast in a queue, and identify a set of intended recipients of the broadcast (e.g., based on the content therein). Once the intended recipients have been identified, a set of locations of the intended recipients may be determined. Based on the locations, at least one output device is selected (e.g., based on proximity of the output device(s) to the intended recipients). Thereafter, the broadcast may be transmitted to the intended recipients via the selected output device(s), while any associated audio preferences are applied. In one embodiment, if an intended recipient is listening to other content, such content may be muted and/or paused so that the transmitted broadcast may be heard.