发明申请
- 专利标题： KNOWLEDGE-ASSISTED APPROACH TO DYNAMICALLY CREATE DATA SOURCES FOR VARIABLE-DATA MARKETING CAMPAIGNS
- 专利标题（中）： 知识辅助方法动态创建可变数据市场营销数据源
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申请号： US13215470申请日： 2011-08-23
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公开(公告)号： US20130054651A1公开(公告)日： 2013-02-28
- 发明人: Michael David Shepherd , Dale Ellen Gaucas , Kirk J. Ocke
- 申请人： Michael David Shepherd , Dale Ellen Gaucas , Kirk J. Ocke
- 申请人地址： US CT Norwalk
- 专利权人： XEROX CORPORATION
- 当前专利权人： XEROX CORPORATION
- 当前专利权人地址： US CT Norwalk
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
A computer-implemented method and system for creating data sources for a variable data publishing (VDP) marketing campaign pattern. The method and system can be utilized to generate data source from external sources, such as Encyclopedic knowledge-bases, when desired data is not locally available. A user can specify a conceptual identity, and the method and system automatically map the conceptual identity to an appropriate database, generate semantic queries, and query the database to develop the data source for use in the campaign.