Provided is ultrasonic flow measuring unit including: measurement path through which fluid to be measured flows; a pair of ultrasonic transducers disposed respectively upstream and downstream of measurement path and operable to transmit and receive an ultrasonic signal; and ultrasonic transducer attachment unit disposed in measurement path. Each of ultrasonic transducers includes piezoelectric element, terminal for applying a voltage to piezoelectric element, and acoustic matching layer adhered to a transmitting surface of terminal. Ultrasonic transducer is fixed to ultrasonic transducer attachment unit using an elastic coating material.