The present disclosure provides a system and method for determining a location of an item using the services of an existing cellular infrastructure. A search request comprising a first item identifier of the item is received by a tracking service server from a user. A second item identifier of the item is retrieved by the tracking service server from a tracking service database. A search signal comprising the second item identifier is transmitted from the tracking service server to at least one mobile service provider system. The search signal is transmitted by the at least one mobile service provider system to a plurality of communicatively coupled transmitting towers which are configured to locate the item by capturing radio frequency signals, comprising the second item identifier, emitted by an identification tag coupled to the item.