A method of transmitting digital broadcasting content for providing 2D content or 3D content. The method includes: encoding content including at least one of the 2D content and the 3D content and generating an elementary stream including encoded data of the content; generating service additional information including electronic program guide (EPG) information of the digital broadcasting content and inserting, into the service additional information, at least one of 2D/3D content identification information representing a method of reproducing the 2D content or the 3D content, 2D/3D content link information representing a relationship between the 2D content and the 3D content, and EPG 3D reproduction information for reproducing an EPG screen, on which EPG information is displayed, in 3D; and generating a transport stream by multiplexing the elementary stream and the service additional information.