Techniques for providing targeted social advertisements in a social network are described. A targeted social advertisement application detects a commercial intent of a user and retrieves input from friends in the social network. In an implementation, a user interface includes a pane to display a comment with the commercial intent submitted by the user in the social network, the commercial intent being detected for a potential product. The user interface also includes a voting pane to display a plurality of candidate products targeted towards the commercial intent of the user for the potential product. One or more command buttons are on the voting pane to prompt voting as recommendations for the plurality of candidate products from friends of the user.