A neodymium-iron-boron (NdFeB) magnet having gradient coercive force and its preparation method are disclosed. The NdFeB magnet includes at least two NdFeB material layers having different coercive force, including an exterior layer having high coercive force and at least a medial layer having low coercive force. The exterior layer is connected to the medial layer via a sintered layer along an orientation direction. The NdFeB magnet has high magnetic properties and high resistance to magnetism loss.