An apparatus for determining media item privacy settings may include a processor. The processor may be configured to receive media item capture data associated with a media item. The media item capture data may include at least a capture location. The processor may also be configured to identify a privacy context that corresponds to the media item capture data. In this regard, the capture location of the media item capture data may be within a geographic zone of the privacy context. The processor may be further configured to determine a privacy setting for the media item based on the corresponding privacy context, and, in some embodiments,control access to the media item in accordance with the determined privacy setting. Associated methods and computer program products may also be provided.