A mobile ambience capturing device (100, 200) and ambience capturing method (300) is described. The mobile ambience capturing device includes at least one sensing device (202) for sensing at least one stimulus in an environment (610), and an activity-determining device (206) for determining an activity carried out in the environment. The mobile ambience capturing device also includes a processor (112, 212) for associating the stimulus information with the activity, a memory (110, 210) for capturing information about the sensed stimulus, the activity, or the association between the stimulus information and the activity, and a transmitter (118, 218) for transmitting information about the stimulus, the activity, or the association for storage in a database (640). In some embodiments, the at least one sensing device is configured for sensing both a visual stimulus and a non-visual stimulus.