The present invention is directed toward a method for generating revenue utilizing a referendum service provider to provide referendums through interfaces. Each referendum includes two answers, one of which is to be selected by a user. The referendum service provider receives and stores a first token generated as a result of a request for a referendum to be displayed on the interface. The referendum service provider responds to the request by sending a referendum to be displayed on the interface. This is followed by the user selecting one of the two answers presented to the user. A second token generated as a result of the selection of one of the two answers is sent with the answer to the referendum service provider. The second token is then compared to the first token to produce a result, wherein if the result indicates a match, the referendum service provider is compensated.