The present disclosure describes methods, systems, and computer program products for providing enhanced campaign tracking One method includes identifying an inbound communication from a responding entity associated with a particular campaign, the inbound communication associated with at least one outbound communication associated with the particular campaign and identifying at least one selected response option in the inbound communication. The identified at least one selected response option is associated with a corresponding semantic meaning defined for the particular campaign. A new instance of a campaign inbound object associated with the identified inbound communication is instantiated, where the new instance of the campaign inbound object associated with a set of information related to the inbound communication. In some instances, the inbound communication may have a unique identifier associated with the responding entity that was included in an outbound communication associated with the campaign that was previously sent to the responding entity.