Techniques are provided for content delivery via on-demand mobile broadcast service. For example, there is provided a method operable by a network entity, such as a Broadcast-Multicast Service Center (BM-SC), that may involve receiving a request for content, and performing predictive analysis of at least one of the requested content or user information to target content to at least two user equipments (UEs) in a coverage area. The method may involve providing at least one of the requested content or the targeted content via an on-demand mobile broadcast service. The targeted content may include at least one of supplemental content related to the requested content or targeted advertising.