The subject disclosure generally relates to provisioning devices via a network service, such as a cloud service. A profile component can authenticate a user of a device with a cloud service, and determine services maintained by the network service that are associated with the user. A reception component can receive a request for a set of services from the device, and a services component can obtain the set of services from the network service, and provision the device based on the set of services. Provisioning the device can include downloading the services to the device, or including the services in a virtual machine executing in the network service.