Provided are a method and an apparatus for transmitting a message through a terminal in a wireless communication system. The terminal receives positioning reference signals (PRS) from a reference cell and at least one of the neighbor cells, receives an auxiliary data provision message including a reference cell PRS muting sequence for indicating a muting pattern of the PRS transmitted through the reference cell and a neighbor cell PRS muting sequence for indicating the muting pattern of the PRS transmitted through at least one of the neighbor cells from an enhanced serving mobile location center (E-SMLC), and transmits a reference signal time difference (RSTD) measured on the basis of the PRS received from the reference cell and the at least one of the neighbor cells to the E-SMLC.