A system and method are provided for obtaining video content using wireless multicast for video content data in combination with wireless unicast for requests of the video content and transmissions of licenses to use the video content. A method can include: receiving an instruction to obtain particular content; sending a first wireless unicast signal requesting the particular content; receiving the obtained particular content in response to sending the first wireless unicast signal; obtaining a license for the particular content; and providing a notification that the particular content is available for display by a mobile device.