A system for automatic identification of a device or appliance includes: at least one sensor associatable with the device or appliance to be identified, and able to monitor an evolution in time of an electrical quantity indicative of device or appliance energy consumption; an analyzer communicating with the at least one sensor including receiving reports of the monitored electrical quantity, and automatically identifying the device or appliance by analyzing the evolution in time of the monitored electric quantity. The analyzing calculates a cross-correlation between the evolution in time of the monitored electric quantity and at least one reference pattern representative of at least one sample device or appliance; and when more than one sample device or appliance is included in a candidate list, identifies the device or appliance by performing a selection among the candidates based on characteristic parameters related to the respective calculated cross-correlations.