发明申请
- 专利标题: Method and Apparatus for Context Adjusted Consumer Capture
- 专利标题(中): 上下文调整消费者捕获的方法和装置
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申请号: US13300892申请日: 2011-11-21
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公开(公告)号: US20130132172A1公开(公告)日: 2013-05-23
- 发明人: Yimin Liu , Perry Robinson MacNeille , Oleg Yurievitch Gusikhin , Scott Michael Kelly , Mark Schunder
- 申请人: Yimin Liu , Perry Robinson MacNeille , Oleg Yurievitch Gusikhin , Scott Michael Kelly , Mark Schunder
- 申请人地址: US MI Dearborn
- 专利权人: Ford Global Technologies, LLC
- 当前专利权人: Ford Global Technologies, LLC
- 当前专利权人地址: US MI Dearborn
- 主分类号: G06Q30/02
- IPC分类号: G06Q30/02
摘要:
In a first illustrative embodiment, a computer implemented method includes obtaining the identities of one or more vehicle occupants. The method also includes obtaining data relating to a current vehicle environment. The method further includes selecting an advertisement for delivery based at least in part on data retrieved respective to identified occupants and data relating to the vehicle environment. Also, the illustrative method includes evaluating a driver cognitive load. The method additionally includes providing the selected advertisement for delivery based on the driver cognitive load being below a suitable threshold.
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