A graphical user interface, a display apparatus and a control method thereof are provided. The display apparatus includes: a display unit which displays thereon an image comprising a plurality of user interface (UI) objects and a pointer; a pointer adjuster which generates the pointer and moves the pointer based on a user command for moving the pointer received from an input device; and a controller which controls the pointer adjuster to adjust a moving speed of the pointer according to a density of the UI objects displayed on the display unit.