There is disclosed means for in a communications device enabling an indirect communications channel between the communications device and at least one further communications device. A data service selected from a set of data services is associated with an identity code. The identity code identifies the communications device. Data related to the identity code is transmitted to a server. The data is preferably transmitted through a radio-frequency based communications interface. The identity code is broadcasting during a predetermined period of time and intended to be received by the at least one further communications device. The broadcast is preferably transmitted through a short-range non-radio frequency based communications interface.