The technology provides embodiments for displaying virtual data as printed content by a see-through, near-eye, mixed reality display device system. One or more literary content items registered to a reading object in a field of view of the display device system are displayed with print layout characteristics. Print layout characteristics from a publisher of each literary content item are selected if available. The reading object has a type like a magazine, book, journal or newspaper and may be a real object or a virtual object displayed by the display device system. The reading object type of the virtual object is based on a reading object type associated with a literary content item to be displayed. Virtual augmentation data registered to a literary content item is displayed responsive to detecting user physical action in image data. An example of a physical action is a page flipping gesture.