A display apparatus and method allow automatic partitioning of a display screen according to the number of content items so as to minimize a page scroll according to the number of captured content items when the content is reproduced, to increase user convenience, and a computer-readable recording medium having stored thereon computer program codes for executing the display method. The display apparatus includes a display controller that allows first content and second content to be displayed on a first area and a second area of a display screen, respectively. The display controller divides the first and second areas according to a golden ratio.