Apparatus are provided that includes a consumer access device configured to provide a product consumer with access to an online store and to allow the product consumer to enter data into a feedback form relating to a product purchased from a provider. A provider device is configured to communicate with the consumer access device information regarding the product such that the product consumer can input feedback information in the feedback form. A feedback engine is configured to process data regarding the product such that the feedback form is updated by the feedback engine. The feedback engine can be configured to communicate with one or more databases of product information to obtain updated data regarding the product such that the feedback form can be updated, and the feedback engine can be configured to adjust the level of detail in the feedback form depending on the knowledge of the product consumer.