An electronic device comprising an electronic device display; and a scrolling arrangement. The electronic device is configured to activate activatable content on the electronic device display by: i) a user actuating the scrolling arrangement of the electronic device to scroll substantially continuously through content including activatable content displayed on the electronic device display; ii) the user stopping actuating the scrolling arrangement; and iii) without user actuation of the electronic device, the electronic device activating the activatable content if the activatable content stops scrolling between two spaced apart limits of the electronic device display. The activatable content may be displayed in less than a majority of the electronic device display; and the electronic device display may display the activatable content in a majority of the electronic device display area if the activatable content stops scrolling between two spaced apart limits of the electronic device display.