A method and apparatus for providing a data service by using a broadcasting signal are provided. To transmit the broadcasting signal by an Access Point (AP) located within a coverage area of a base station (eNB), the AP transmits configuration information, used for transmission of the broadcasting signal on the same frequency band as that of the eNB, to the eNB, receives broadcasting signal transmission information, based on the configuration information, from the eNB, and transmits the broadcasting signal according to the broadcasting signal transmission information.