A computer implemented method includes receiving a request for a review relating to a merchant, good or service, from a requesting user through a vehicle computing system (VCS). The method also includes searching a group of reviews created by one or more users affiliated with a requesting user, the grouping having been created by the requesting user. Further, the method includes retrieving at least one review for delivery to the requesting user. The method also includes delivering the at least one review to the requesting user via the VCS.