A display device and an image data memory arrangement method thereof are disclosed. When driving one frame with first and second fields, an input data signal is divided into first and second field data and the first and second field data are respectively arranged according to a light emitting driving sequence to control the light emitting for each field to be displayed. The first and second field data signals respectively include a color data signal pattern in which the data signals transmitted to the pixels corresponding to the same pixel column among the pixels respectively included in the first pixel row and the fourth pixel row display the same color, and the data signals transmitted to the pixels corresponding to the same pixel column among the pixels respectively included in the second pixel row and the third pixel row display the same color.