发明申请
- 专利标题： GUI That Displays Characteristics of an Advertising Audience Selected By Specifying Targeting Constraints
- 专利标题（中）： GUI显示通过指定目标限制选择的广告受众的特征
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申请号： US13371113申请日： 2012-02-10
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公开(公告)号： US20130211904A1公开(公告)日： 2013-08-15
- 发明人: Eric Bax , Randall Lewis
- 申请人： Eric Bax , Randall Lewis
- 申请人地址： US CA Sunnyvale
- 专利权人： Yahoo! Inc.
- 当前专利权人： Yahoo! Inc.
- 当前专利权人地址： US CA Sunnyvale
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
An audience browser GUI that displays characteristics of an advertising audience selected by specifying targeting constraints is disclosed. The audience browser GUI allows a user to express constraints to define audiences. The audience browser displays characteristics of audiences defined by the constraints. A user can adjust constraints, observe characteristics of the resulting audience, and repeat to develop a desirable audience. In addition, the audience browser may recommend initial constraints and adjustments to constraints, based on advertiser goals and data.
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