A positioning method and apparatus of an electronic device which comprises a Global Navigation Satellite System (GNSS) or Global Positioning System (GPS), and an Inertial Navigation System (INS), includes receiving a satellite signal through the GNSS. A location of the electronic device and a reliability of location information of the electronic device is determined based on the satellite signal provided by the GNSS using at least one of satellite information of the satellite signal and location information based on the determined location of the electronic device. An operational level of the INS is determined using the reliability of the location information of the electronic device; and compensating the location of the electronic device by operating the INS according to the determined operational level of the INS.